The New Front Door: Why YouTube Is Becoming the Gateway to Your Brand
YouTube Won’t Replace Your Website — But It Might Become Your Strongest Source of New Leads CEOs, the digital landscape is shifting beneath your feet, and faster than you think. Search, once the province of Google and text, is becoming visual, conversational, and algorithmically mediated. AI is summarizing pages before users click them. YouTube is quietly becoming the place where curiosity is piqued and initial decisions begin. Marcus Sheridan, a brilliantly successful entrepreneur and…
Stop Telling Your Story: A Smarter Approach to Storytelling in Modern Marketing
Storytelling Is Everywhere—But It’s Often Misused If you spend any time reading marketing advice, you’ll hear the same refrain: tell…
The 5-Part Sales Formula That Works
Plus 3 Simple Steps to Start Using It in Your Next Pitch or Email Inbox overload is the villain of modern leadership. Your customers,…
AI’s First Draft Is Terrible. These 3 Plays Fix It.
AI is everywhere. It has flooded the zone. “Thought leaders” are riffing about it on LinkedIn. Your staff is using it to draft meeting…
The Five Meetings Every Leader Needs to Unlock Productivity and Alignment
*Why Leaders Need Fewer Bad Meetings and More of the Right Ones * Ask any CEO what they dread most in a week, and somewhere near the top…
AI Will Flood the Zone. Authentic Leaders Will Win.
The Milli Vanilli Effect: Your Biggest Opportunity Yet In 1989, the pop duo Milli Vanilli rocketed to fame—until it was revealed they…
You Don’t Rise to the Level of Your Goals. You Fall to the Level of Your Systems.
“ You do not rise to the level of your goals. You fall to the level of your systems .”—James Clear That quote has stayed with me for…
How to Use AI to Vet Your Next Product Idea—Before You Waste Time or Money
The graveyard of failed initiatives is full of “great ideas” that nobody wanted. As a CEO, president, or executive director, you know the…
Fix the Funnel, Boost Your Revenue & Reach
*How weak follow-up and clunky messaging quietly sabotage growth in nonprofits and colleges* It’s one of the great ironies I see as a…
Flat Sales, Donor Fatigue, Enrollment Plateaus? Try This Counterintuitive Fix
*How narrowing your message and clarifying outcomes can unlock broader success* You’re pushing hard—running campaigns, unveiling new…