Why Your Marketing Message Isn’t Landing (Five Reasons)
A brilliant offer and an empty inbox usually aren’t a coincidence. Most messaging doesn’t fail because the idea is weak, it fails because a reader can’t find the problem, the empathy, or the plan fast enough to stay. Here are the five specific places messages break down, and what fixing each one looks like in practice.
Why Marketing Efforts Often Fail to Persuade
Most organizations that struggle with marketing lack a message that is clear, complete, and capable of carrying that strategy forward. Until that is addressed, even well-executed marketing will underperform.
How “Intelligent” Messaging Quietly Erodes ROI
Many businesses and nonprofits struggle because they assume their buyers want to be impressed. They assume buyers are drawn to sophistication, to language that sounds elevated, creative, or intellectually layered. As a result, their messaging becomes more nuanced and internally impressive, but less immediately compelling to the person who must decide whether to act. That assumption feels reasonable. In sophisticated industries (e.g., higher education, nonprofit strategy, professional…
The New Front Door: Why YouTube Is Becoming the Gateway to Your Brand
YouTube Won’t Replace Your Website — But It Might Become Your Strongest Source of New Leads CEOs, the digital landscape is shifting beneath your feet, and faster than you think. Search, once the province of Google and text, is becoming visual, conversational, and algorithmically mediated. AI is summarizing pages before users click them. YouTube is quietly becoming the place where curiosity is piqued and initial decisions begin. Marcus Sheridan, a brilliantly successful entrepreneur and…
Stop Telling Your Story: A Smarter Approach to Storytelling in Modern Marketing
Storytelling Is Everywhere—But It’s Often Misused If you spend any time reading marketing advice, you’ll hear the same refrain: tell…
Fix the Funnel, Boost Your Revenue & Reach
*How weak follow-up and clunky messaging quietly sabotage growth in nonprofits and colleges* It’s one of the great ironies I see as a…